Write More Persuasive Content
  • Category: Content Marketing
  • Client: Convince and Convert

In the 4th century BC, Aristotle’s Rhetoric theorized about three fundamental elements of persuasion: ethos, logos, and pathos.

The first kind depends on the personal character of the speaker (ethos), the second on putting the audience into a certain frame of mind (pathos), the third on the proof (or apparent proof) provided by the words of the speech itself (logos). READ MORE