Social Media Purpose
  • Category: Social Media
  • Client: Percolate

Being active on a multitude of social media channels can be an excellent tactic when building your brand, monitoring your online presence, and influencing sales; however, many companies still have a social presence for the sole purpose of just “being there” and fail to use these channels to generate measurable results that align with their business goals.

Achieving success through social media doesn’t simply happen by accident, and you’re likely to generate little traction without first defining a purpose and documenting a comprehensive content strategy to guide your efforts. Although the social landscape evolves quickly, your brand should have strong objective reasons that are driven by data when possible—prior to becoming active on a social platform.