Netflix and the New Standards for Branded Content
  • Category: Digital Marketing
  • Client: Percolate

Although Netflix is largely responsible for the popularity of the online video streaming industry today, over the past five years, they have needed to continually adapt and become more innovative with their marketing tactics to maintain their position as a disruptive force.

With the rising cost of licensing new content and heavy competition from the likes of HBO, Amazon, and Hulu, Netflix has adapted their business model to focus more on creating branded content of their own. In part due to their owned media successes of House of Cards and Orange Is the New Black, Netflix held the top spot with a 36% share of the online streaming industry.