Analyzing the success of other company’s advertising campaigns can be a strong tactic for informing your marketing strategies moving forward. Every marketer should be familiar with the success of the Old Spice, Smell Like a Man, Man campaign, the content marketing gold from the Red Bull Stratos Jump, or the Budweiser ‘Whassup?!’ commercials.
These advertisements are some of the most successful campaigns in recent history, reaching millions and in some cases billions of impressions worldwide. But their effectiveness wasn’t from focusing their advertising around their products. It was from creating memorable content that resonated with a wide audience of people.