Measure Your Content Marketing
  • Category: Content Marketing
  • Client: Honigman Media

Recent studies have shown that up to 86% of companies are invested in content marketing; however, about half of B2B and B2C marketers are challenged when measuring the ROI of their content marketing campaigns.

This issue is apparent when taking into consideration that 60% of B2B marketers are still using web traffic to gauge the performance of their content marketing. Web traffic can certainly be an important metric to your overall business goals, but, it is only one of many elements to consider when measuring the impact of your content marketing efforts and shouldn’t be the sole indicator of success.