The cost of customer acquisition can fuel successful growth or lead to the demise of companies, particularly startups that have limited capital. Competition has never been fiercer, especially on mobile, with brands jockeying for higher search positions, spending more on actionable advertisements and fighting to attract their target audience.
This competition often elevates customer acquisition costs. It pressures businesses to attract customers with a high lifetime value immediately to help prove ROI. However, if not kept in check this expense cuts deeply into profit margins and taxes your company’s resources.