Create an Editorial Calendar
  • Category: Content Marketing
  • Client: Percolate

We’ve all seen spreadsheets and templates of content calendars. These calendars tend to focus solely on creation due date and the day a story is published onto the brand’s blog, microsite or elsewhere. What’s often missing is how each piece of content should be produced and distributed, how each individual content piece connects to marketing’s broader branding objectives, which channels are most optimal for the specific content, any supporting media plan, and the best publishing cadence moving forward.

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