How To Do a Competitive Content Analysis
  • Category: Content Marketing
  • Client: Clearvoice

Content marketers who understand the competitive landscape are better prepared to create innovative content that drives business goals.

Although competitive analysis is an essential factor in determining your content strategy, it can be a challenge to find the time to roll up your sleeves and do the research.

This leaves some marketing teams bypassing the step entirely, while others outsource the process to an agency or consultant in the form of a keyword research document, a competitive content audit deliverable, or through ongoing consultation.

Rather than skipping or outsourcing this process, learn the following hands-on approach to investigate your competitors’ content marketing efforts.