Build Emotional Customer Connections
  • Category: Branding
  • Client: Percolate

The web today allows brands to make more personal and emotional connections with their customer base. Such connections will look different depending on who your audience is, what your offerings are, the channels your customers pay attention to, and many other factors.

And such connections are valuable. According to CEB research, “customers with strong connections to B2B brands have higher rates of consideration, purchase, and willingness to pay a premium” when compared with consumers with no brand connection.

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