Brief Argument for Vanity Metrics
  • Category: Digital Marketing
  • Client:

Recently awareness metrics such as traffic, shares, comment engagement, etc have come under attack for being “vanity metrics.” This is likely because these metrics are only the tip of the iceberg when leading a customer down a journey to make a purchase.

As a result, many marketers concentrate more on conversion metrics such as close rate or sales metrics such as annual recurring revenue or lifetime customer value. [Read More]