B2B Customer Service Requests
  • Category: Digital Marketing
  • Client: Social Media Today

B2B sales teams and customer service representatives can be inundated with repetitive questions from current or prospective clients. Whether they are trying to determine your product’s value proposition, have pricing inquiries, need help on how to use your product, or are asking about how you stack up compared to your competition, these questions can bog down your sales team or even waste their time with unqualified leads.

We hear about how important it is to use content to address our customer’s needs, audience interests, and client pain points, but there are so many ways that a brand can go about accomplishing this that it can become difficult to determine the best techniques to focus our efforts on—and often leave us asking more questions of our own.