Marketer's GatheringActionable marketing advice by real marketers
Analyzing the success of other company’s advertising campaigns can be a strong tactic for informing your marketing strategies moving forward. Every marketer should be familiar with the success of the Old Spice, Smell Like a Man, Man campaign, the content marketing gold from the Red Bull Stratos Jump, or the Budweiser ‘Whassup?!’ commercials.read more
Being active on a multitude of social media channels can be an excellent tactic when building your brand, monitoring your online presence, and influencing sales; however, many companies still have a social presence for the sole purpose of just “being there” and fail to use these channels to generate measurable results that align with their business goals.read more
Every brand should prepare for a moment when something goes wrong—with the current speed of information, bad news can spread very quickly. A recent product flop, a dissatisfied customer, an executive who unexpectedly quit, or perhaps a tweet taken out of context, any of these factors, and more, could adversely affect your organization no matter how careful your team has been.read more
Top companies often find marketing success by creating omni-channel campaigns that appear seamless across all of their channels. While this is no easy task, take a look at the branding tactics that Sephora, NastyGal, Harry’s, Virgin Airlines, and Chobani have used to build global brands across their properties and apply these lessons to your efforts.read more
The web today allows brands to make more personal and emotional connections with their customer base. Such connections will look different depending on who your audience is, what your offerings are, the channels your customers pay attention to, and many other factors.read more
We’ve all seen spreadsheets and templates of content calendars. These calendars tend to focus solely on creation due date and the day a story is published onto the brand’s blog, microsite or elsewhere. What’s often missing is how each piece of content should be produced and distributed.read more
When evaluating your LinkedIn profile for success, it’s important to not only have a vastly connected network, a great headshot and a complete profile, but to look beyond the surface at other key performance indicators.read more
A well maintained brand is vital in telling the story of your product, culture, and team.
This social footprint acts as a top-of-funnel resource for consumers to discover what you have to offer and ultimately begin their process to becoming a customer.